Couture Musings

Viva Las Vegas with Jacquie Aiche

The following of designer Jacquie Aiche can only be described as cult-like. The countless members of the #JATribe are drawn to the brand’s sexy, laid back, easy-to-wear and pile on style, and the designer herself embraces these same qualities in her life, her work, and her approach to Viva-ing Las Vegas!

COUTURE: How many years have you exhibited with COUTURE?

Jacquie Aiche: Five years and counting 🙂

COUTURE: What’s your COUTURE uniform?

JA: I’m usually in a bright colored maxi dress-I have to bring the California vibe to Vegas. Of course, styled with all my JA layers 😉

COUTURE: What’s your guilty pleasure while in Sin City?  

JA: Don Julio 1942!

COUTURE: Do you have any tips for staying sane?

JA: Bring your tribe!

COUTURE: Vegas theme song?

JA: “Eye of the Tiger” at the craps table 😉

COUTURE: Vegas Survival Tips and Tricks?!

JA: Get outside for some fresh air and sun as much as possible! I try to squeeze in some morning cardio, have a fresh juice and stay hydrated all day. 

COUTURE: Whose collection, other than your own, are you most excited to see this year?

JA: Nikos Koulis

COUTURE: What are you most excited to showcase this year?

JA: We’ve had such a great reaction on Instagram to our perfume bottles, so I can’t wait to show them to our vendors in person.

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Michelle Orman

Michelle Orman

Michelle Orman is the president of Last Word Communications, which spearheads the public relations for the COUTURE show. A 15+ year veteran of the COUTURE community, Michelle is obsessed with all things jewelry and watch related! To be included in COUTURE Musings, email Michelle at

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