Couture Musings

Viva Las Vegas with Yvel

Pearls–that staple of every proper lady’s jewelry wardrobe–get a sophisticated and contemporary edge in the jewelry of Yvel. The brand also works with a gorgeous selection of colored gemstones and diamonds, giving all of these gifts of nature Yvel’s unique, distinctive perspective. A long-time staple at COUTURE, we caught up with Yvel President and Founder, Isaac Levy and realized that the next time we see him on the show floor, we must be sure to check out his footwear!

COUTURE: How many years have you been exhibiting at COUTURE? 

Isaac Levy: Too many to count. Ladies aren’t the only ones who are shy about revealing their age.

COUTURE: Vegas Uniform? 

IL: Tailored suit and boots – always my boots! Maybe it’s my Argentinian roots. I am a gaucho at heart.

COUTURE: Vegas Mantra? 

IL: What happens in Vegas … fuels the factory all year long!

COUTURE: Vegas Theme Song? 

IL: “Don’t Stop Believing” by Journey

COUTURE: Vegas Evening Ritual? 

IL: Cocktails with my favorite retail partners and a nice thick steak to make sure I sleep well.

COUTURE: Sanity Tip? 

IL: Do what you believe in and believe in what you’re doing.

COUTURE: What’s the one piece/collection you’re most excited to launch? 

IL: You are asking me to show favoritism amongst my children! We are launching 3 new collections in honor of our 30th anniversary. If I am forced to choose, I think I would say that I like the new Peacock Collection best.

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Michelle Orman

Michelle Orman

Michelle Orman is the president of Last Word Communications, which spearheads the public relations for the COUTURE show. A 15+ year veteran of the COUTURE community, Michelle is obsessed with all things jewelry and watch related! To be included in COUTURE Musings, email Michelle at

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