In late September/early October, all fashion obsessed eyes turn to Paris for fashion week. In recent years, #PFW has also evolved into an opportunity for many COUTURE designers to showcase their jewelry to an expanded marketplace. International and U.S.-based retailers alike pass through showrooms scattered throughout the City of Lights to get a first glance of some of fine jewelry tastemaker’s latest and greatest.
Zoe Chicco is one COUTURE designer who was an early adopter of this growing trend, making Paris her home during fashion week to meet with retailers and editors from across the globe. We caught up with her to find out about her last exhibit, why she finds it important to have a presence in Paris, and to discover a shared love of a Parisian diet made up almost exclusively of bread, cheese and wine:
COUTURE: How long have you been exhibiting during Paris Fashion Week?
Zoe Chicco: This is my third year.
COUTURE: What are your primary goals in exhibiting during Paris Fashion Week?
ZC: Our primary goal is to showcase and introduce our new designs and collections to international buyers with the intention of opening up new accounts and strengthening relationships with our existing buyers and stores. It’s a great opportunity to work one on one with our existing accounts to strengthen the relationship, broaden their offerings, and find out what is selling best and which designs are being well received. It is also a great opportunity to familiarize international editors and bloggers with the brand.
COUTURE: Outside of your primary goals, do you see other benefits of exhibiting?
ZC: Social media is important, and it’s a great opportunity to showcase our jewelry on Instagram, but face-to-face time and connecting on a personal level is priceless. This business (like most) is about relationships. I believe that it is incredibly important to seize opportunities when they are presented, as you never know what will come from them!
COUTURE: Do you have a favorite place/area/restaurant that you frequent when you have down time?
ZC: I love to walk around the Marais. I also love the way the French take time to sit and dine. The food, the wine, the culture. It’s so nice to just sit outside at a café and people watch. If I have time, I always try to get steak frites at Relais de l’Entrecote and I also absolutely LOVE the flowers and the courtyard at the George V- stunning!
COUTURE: Tell me 3 highlights of your last exhibition in Paris.
ZC: The three highlights of this past exhibition were: 1) Seeing and catching up with friends and the contacts that I only get to see a few times a year (like at COUTURE), 2) Riding bikes with Alex (my friend and publicist) at midnight around Paris, 3) the wine and cheese and bread…let’s be honest, we really went for it! 😉
COUTURE: What’s your go-to activity when you have downtime while in Paris?
ZC: Walking the streets and shopping the stores! And now that I have done it – I definitely plan to do more biking next season; it is such a fun way to see the city!
COUTURE: What do you miss most about the states when you’re overseas?
ZC: I miss my family the most when I am overseas – my husband, Tim, son Truman and dog Rocco. The timing is so off it is difficult to connect with them, I try to reach them on Facetime when they get up in the morning which is late afternoon in Paris.