Couture Musings

Viva Las Vegas with Pamela Froman

Last year, designer Pamela Froman and I caught up right before Vegas for a pretty in depth conversation about design, life and of course, COUTURE! We decided to check in with her again before #couture2015 for a few “fast and dirty” tips on Viva’ing Las Vegas and we discovered she’s got lots she’s excited to showcase this year, and she’s still a fan of P!nk!

COUTURE: How many years have you been exhibiting at COUTURE?

Pamela Froman: This will be my 9th year! I remember being so nervous but this industry is filled with great people.

COUTURE: COUTURE turns 20 this year….what do you think COUTURE’s birthday theme song should be? 

PF: “Raise Your Glass!” by P!nk

COUTURE: If COUTURE were an animal, what would it be and why?

PF: A chameleon, because it can change colors and also look in 2 directions at once; Couture designers take inspiration from the past as well as the future, changing with the times to stay ahead of the latest trends, always beautiful.

COUTURE: What do you consider the highlight of COUTURE each year?

PF: Getting to show all my new creations to the industry and hanging out with peers that I respect.

COUTURE: What single piece of jewelry are you most excited to showcase this year?

PF: Oh my goodness, it is a toss up between a double opal necklace with Paraiba tourmaline and tanzanite or my version of an antique engagement ring with an opaque grey marquee diamond.

COUTURE: Whose jewelry, other than your own, are you most looking forward to seeing?

PF: It’s too hard to pick just one, I would have to say everyone because Couture chooses the most creative designers in our industry to exhibit so it will be wonderful to see what other designers have imagined and brought to life this year.

COUTURE: Coffee or Tea?

PF: Mint tea.

COUTURE: What’s your “secret weapon” for tackling Las Vegas?

PF: Having friends, Spanx and water!

COUTURE: What’s your earliest/most prominent memory of COUTURE?

PF: One that still stands out in my mind as a very special memory is winning my first Couture Design Award for Best of Gold. This happened early in my career (2nd year at Couture) when I was a relatively unknown designer. The other Finalists were H. Stern and Calgaro, I felt like an ingénue beating out Meryl Streep and Cate Blanchett for the Best Actress Oscar! The winning piece was a 22k and 18k white gold cross pendant with a hand cut aquamarine cross set in the center. I can still remember when Sevan walked up to me, pointed to my cross, gave a thumbs up and said, “Goood.” And when Stephen Webster congratulated me and said, “Cool cross.” I almost fainted! The win also helped me start relationships with some great retailers.



Share This Article

Michelle Orman

Michelle Orman

Michelle Orman is the president of Last Word Communications, which spearheads the public relations for the COUTURE show. A 15+ year veteran of the COUTURE community, Michelle is obsessed with all things jewelry and watch related! To be included in COUTURE Musings, email Michelle at

Previously from Michelle Orman:

Leave a Reply