Couture Musings

Couture Press Preview Flashback!

Last week marked the third annual Couture Press Preview and the energy in the room and the steady stream of editors and retailers who attended were proof that this event just keeps getting better! Held in a gorgeous, sun drenched loft with a sprawling wrap around roof deck, the atmosphere at Press Preview  is nothing short of serene. The combination of the relaxed environment and the amazing jewelry on display was just the thing needed to encourage the press not only to attend the event, but to take their time meeting with and getting to know the designers.

“I was so happy to be able to meet with so many important consumer magazines at the Couture Press Event,” enthused one of the participating designers, Pinar Oner. “The Couture show can be very busy, so I appreciated the chance to show my finely crafted jewelry to editors in a relaxed setting. And we got great press just by being there!”

In addition to editorial placements being made on-site, many of which we will post here when Holiday Issues hit the stands, social media was exploding with placements, and several of the participating designers reported a huge increase in followers on their accounts! Another highlight of the day is seeing the editors mingling with one another. Publishing may be a competitive field, but it’s apparent that these editors all look at one another as friends and colleagues, freely expressing their shared joy in the beautiful jewelry and, even having cocktails together in the gorgeous outdoor space. What’s also incredible is watching the designers interact with one another throughout the day; the feeling of camaraderie in the room is something that’s hard to articulate, but is one of the key elements that makes the day so special.

This year’s designers were Anthony Lent, Buddha Mama, Clara Williams Company, Pamela Huizenga, Pinar Oner and Yoko London. There were over 60 editors in attendance, along with a handful of very influential buyers, and thankfully, we were lucky enough to get Sandro de Carvallho to come by for a couple of hours to capture some highlights on camera. I’ll let him say with pictures what I cannot accurately describe with word!

 

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Michelle Orman

Michelle Orman

Michelle Orman is the president of Last Word Communications, which spearheads the public relations for the COUTURE show. A 15+ year veteran of the COUTURE community, Michelle is obsessed with all things jewelry and watch related! To be included in COUTURE Musings, email Michelle at michelle@LastWordComm.com.

Previously from Michelle Orman:

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