Couture Musings

Viva Las Vegas with Victor Velyan

I’m just gonna put it out there, Victor Velyan is, hands down, one of my favorite people in the world! I know I’m not alone in this because every single time his name comes up in a conversation, someone will declare, “Victor is awesome!” Not only is he just plain fun to be around, his jewelry is beyond…as my good friend Matthew Rosenheim told me the first time I tried on Vic’s jewelry when we met at a trade show years ago, “Victor’s jewelry puts a swagger in your step!” Quick with a quip, Victor’s generosity of spirit, loyalty to his friends and his dedication to his craft truly embody what it means to be part of the Couture Community. Please note, that aforementioned “generosity” extends to the bottle of scotch that perpetually lives in Victor’s booth, so feel free to stop by! See below how Victor Vivas Las Vegas:

How many years have you been exhibiting/attending Couture?

VV: This is my fifth year.

What’s your packing strategy?

VV: Whiskey always goes on top!

What’s the oddest thing you bring with you?

VV: Myself 🙂

Do you have any tips for staying sane during the show? 

VV: Keep your sense of humor.

Favorite restaurant in Vegas?

VV: Wynn’s Bartolotta Ristorante Di Mare

Vegas beauty routine?

VV: A bag of ice on my face in the morning

Average number of hours you sleep each night during Couture?

VV: 2 hours, if I am lucky

What are you most looking forward to this year?

VV: Catching up with friends and colleagues that I only see once a year.

What are you dreading this year?

VV: Getting chewed out by Gannon for doing something inappropriate at the show.

Signature cocktail?

VV: Scotch, neat

Signature candy?

VV: Eye 🙂

Theme song? 

VV: “Welcome to the Jungle” by Guns N’ Roses

Favorite quote? 

VV: “The question isn’t who is going to let me, it’s who is going to stop me.” – Ayn Rand

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Michelle Orman

Michelle Orman

Michelle Orman is the president of Last Word Communications, which spearheads the public relations for the COUTURE show. A 15+ year veteran of the COUTURE community, Michelle is obsessed with all things jewelry and watch related! To be included in COUTURE Musings, email Michelle at

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