Luxury jewelry brand John Hardy, together with its customers, has donated a total of 600,000 bamboo seedlings to the Bali government’s “Bali Clean and Green” program, an initiative to help preserve and improve the natural environment of Bali, the Indonesian island where John Hardy jewelry is created.
The donations came from the brand’s “Wear Bamboo, Plant Bamboo” program, whereby John Hardy contributes a certain number of bamboo seedlings for each customer’s purchase of the brand’s “Bamboo” collection jewelry. Pieces in the collection are primarily crafted from sterling silver, and some designs are accented with diamond pave, gemstones, or even crafted in 18-karat gold.
On the inside of each piece is an inscription of the number of bamboo seedlings that John Hardy will plant for purchases of that particular design.
In commemoration of Bali’s National Love for Flora & Fauna Day on Nov. 7, John Hardy executives joined officials from the Bali government as well as more than 1,000 students, teachers and local villagers in a ceremonial planting event for the half-million bamboo seedings.
A species native to Bali, bamboo is valued for its ability to offset carbon dioxide and help prevent soil erosion. According to the brand, not only does the Wear Bamboo, Plan Bamboo program help provide a habitat for wildlife, but it also helps raise awareness about the environment and the need to give back to nature.
John Hardy began planting bamboo on Nusa Penida, a small island off the coast of Bali, back in 2006. That was when the brand launched its Sustainable Advertising program, through which it began calculating the carbon emissions associated with the company’s print advertising and started planting a corresponding number of bamboo seedlings as an offset.
Over the next two years, John Hardy expanded the program to include offsetting of emissions from its business air travel and electricity usage. Through sales of its Bamboo collections, customers have been able to participate and contribute to the greening of Bali.