Couture Musings

Meet the JA New Designers — see at our sister trade show JA NY

Come to NYC this week to see these designers make their industry debut at the JA NY Show at the Javits Center in NYC. Sunday July 25 through Wed. July 28th.

Two dozen of our Couture designers will be there, too, along with nearly 100 designers in the Designer Showcase area. This is the trade show to attend when you need a wide variety of jewels from designer to findings and basics and gems to watches and so much more.

The New Designer Gallery is always a highlight of the JA Show. It’s where so many designers launched their careers — dating back to the first time in 1987 when David Yurman made his industry debut.

Since then the Gallery has been home to the likes of Penny Preville, Charles Krypell, Tom Kruskal, Paul Morelli, Steven Lagos, George Sawyer, Stephen Dweck, Barbara Bixby and so many more.

Every year the Gallery gives an insight into contemporary trends and design mastery and this year brings many surprises such as the one-of-a-kind masterpieces by Gregore Morin of Gregore Joailliers, the socially responsible concepts of Yilin Choo and the fashionable perspective of Russell Jones. All ten have a unique point of view.

This year’s Fabulous Ten will surely appeal to all the senses — there truly is something for every type of store in the New Designer Gallery this year.

The New Designers are:
Cheryl Lynn
Choo Yilin
Danielle Miller
Gregoré Morin of Gregoré Joailliers
Heloisa Fitzgerald
Julia Behrends
Katie Decker
Kristin Pasternak
Margery Hirschey
Russell Jones


Influenced by her reverence for fashion and art, Cheryl’s designs capture feminine beauty and the individuality of women. Cheryl is quickly becoming one of America’s top jewelry designers with celebrity fans like Zoe Saldana and Hayden Panettiere.


Yilin’s eponymous label is a multi- award winning brand that has set out to fuse sustainability and fine jewelry. Working with the Karen hill tribe artisans of northern Thailand, Yilin brings centuries-old cultures together with modern sensibilities.


Much of Danielle’s jewelry has moving parts that translate the gestures of the wearer into movements of gems and metals. Pearls and stones freely slide, spin, or rock rhythmically with each turn of the body. These articulated parts engage and invite the wearer, creating an interactive experience.


Gregoré’s limited edition pieces are all designed and fabricated by hand using traditional tools and techniques. His work can be found in museums as well as the private collections of some of the world’s most famous people. First place AGTA Spectrum Awards 2009. Second place AGTA Spectrum Awards 2010.


Heloisa Fitzgerald’s jewelry celebrates life’s timeless beauty. Her designs are inspired by her passion for art and love. Each hand-finished piece offers a simplicity which is characterized by a sophistication that is as elegant as it is mesmerizing. The beauty of Heloisa’s jewelry extends through the interchangeable, versatile designs that allow each piece to be easily transformed from casual daytime to formal evening wear.


Architectural forms, beautiful color and excellent quality combined with superb materials are the cornerstone of her innovative and sophisticated fine designer jewels. The Women’s Jewelry Association recognized Julia’s unique artistry when they awarded her the DIVA Design Award. Since then she has received multiple JCK Jewelers Choice Awards, MJSA Vision Award and has been honored with the prestigious Spectrum Award from the AGTA.


Inspired by her studies, travels, and imagination, Katie designs elegant pieces for women of all ages. Striking a balance between classic and contemporary, her designs evoke a timeless sophistication suitable for passing down through the generations. Katie concentrates on fine jewelry that may be worn from daytime to evening events. Using the highest quality materials she melds diamonds, semi-precious stones, and pearls with unique, whimsical designs available in 18k yellow, white and rose gold.


“My ultimate goal is to create pieces of jewelry that my clients love to wear – that make them feel comfortable and confident. I hope that these designs will one day be heirloom pieces that women pass down to their daughters and granddaughters. In that respect, I always strive to make my designs classic yet modern and of the finest quality and craftsmanship.”


Inspired by ancient jewelry, Margery works with high karat gold and imperfect stones. She designs for women with a strong sense of individuality and style. Her work is carried in fine stores across the United States, including ABC Home in New York City, Ikram in Chicago and Roseark in Los Angeles.


Using original models of his own design, Russell creates fresh and modern pieces with high karat gold and semi-precious and precious stones. His design sensibility is clean with a very subtle nod to historical styles of jewelry.

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