Couture Musings

WJA and Marie Claire Magazine throw a Wonderful Spring Fling

Great event tonight for the Women's Jewelry Assoc. metro chapter — hosted by Marie Claire magazine.

The panel was Joanna Coles,editor in Chief of Marie Claire interviewing Alexis Maybank the founder of Gilt.com.

The big takeaways were that this leader in flash sales learned early on that they can't exist just on original model of overstocks. Brands make fresh merchandise to meet a discount pricepoint.

Also, great design trumps brand name often; they track sales take longer the higher the ticketprice indicating that women give it more thought and log back in later to pull the trigger and 4% of sales are generated by iPhone/ipad on weekdays which jumps to 10% on weekends.

Great insights by Marie Claire staff include the trendiness of layered necks, pearls and black diamonds.

Sent from my iPhone – sorry for any typos!

Posted via email from JewelryBizGuru's posterous

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