Couture Musings

Hearts On Fire Redefines the Consumer Bridal Experience with iPad Technology

Hearts On Fire, The World’s Most Perfectly Cut Diamond, continues to elevate the brand’s experience at retail by arming their retail partners with iPads to use at point
of sale. Utilizing the iPad, Hearts On Fire is digitally extending the
retailers’ case for consumers by providing a window into the entire Hearts On
Fire diamond and jewelry inventory with the touch of a screen.

The Hearts On Fire web application allows the sales professional to work with
customers more efficiently, simplifying the search for diamonds, jewelry and
complete Diamond Engagement Rings. Retailers will now be able to search Hearts
On Fire Diamond Engagement Rings based on their customers’ preference for
retail price, center diamond, and mounting design. Additionally, training for the Brand’s presentation at retail will now incorporate this exciting tool, including the use of iPads at
Hearts On Fire University.

“We had an online tool for our retailers in development, but when the iPad was released
in April, we realized it provided the ideal platform for this digital content.
Not only will it help showcase the breadth of the Hearts On Fire product line,
but it will make the retailer’s presentation and the consumer’s experience the
best it can be”, says Ed LaPlante, VP of Information Technology at Hearts On
Fire.

Hearts On Fire will unveil the iPad tool at the Couture Show in Las Vegas and will
begin deploying globally into their retail partners stores by July.

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