Charriol veterans Ori and Tal Zemer, whose parents co-founded the Charriol
brand 25 years ago, are stepping out to create a brand of their own
with Marilyn Harrell, Charriol USA's design director and senior vice
president of sales.
Dubbed DeLatori, the brand's focus will be
on sterling silver jewelry, with pieces inspired by world travel and
studies of the art of ancient lost civilizations.
first collection, "Pompeii," is handcrafted in sterling silver with
accents of brushed 18-karat gold and semiprecious gems. The pieces will
hit about 20 stores during a soft launch for Spring 2010, followed by a
hard launch in early June at the Couture show in Las Vegas, Ori Zemer,
co-president of the new company, said.
The motto of the new
brand is "Beauty Transcending Time," and the jewelry correspondingly
has a vintage artisan appearance that the brand says emulates ancient
world civilizations while also fusing elements of 21st century
"The collection is really magnificent and
very sophisticated with a unique identity that expresses a woman's
individuality," Harrell, De Latori's new design director and senior
vice president, said in a media release. "The feel and wearabilty of
this new collection is characterized by its bold yet feminine style."
"It has always been our goal and dream to launch our own brand,"
Ori Zemer said in the media release. "With our parent's knowledge of
over 30 years in the industry and their experience in building a brand
along with my father's design prowess, we look forward to their advice
and guidance throughout this new journey we are embarking on."
Retailers interested in learning more about DeLatori may contact Ori Zemer at (858) 454-0011 or e-mail him at email@example.com.