Couture Musings

Couture Celebrates 15th Anniversary this year with biggest and best event yet

Couture 2010 opens at the Wynn in Las Vegas, Nevada on June 3, 2010, marking the show’s 15th anniversary. The five-day event already has 100 brands committed to its roster, including such top names as David Yurman, Marco Bicego, Alex Sepkus and Charriol.

The show’s Cornerstone Retailer program is being supplemented this year by an additional tier of retailers known as Signature Retailers.

“While our Cornerstone Retailers represent the icons in our industry and write huge amounts of business, our Signature Retailers represent an important component as well,” said Couture show director Lee Arevian. “Through careful mining of Nielsen data and extensive interviews in the designer and retailer community, we were able to identify over 200 retail companies that represent a powerful and vibrant group of retailers particularly skilled in selling designer jewelry. We’ve built a series of programs for them to ensure they have ample opportunity to network and interact with our manufacturers and designers and create a similar dynamic to that we have with our Cornerstone Program.”

Some adjustments can be made to “better reflect the times,” but Arevian added that the qualities that define Couture continue to reflect the brands served.

“We’ve made a commitment to our exhibiting brands and our retailers that these certain key elements will remain untouched and in some cases, enhanced,” Arevian said.

Visit www.couturejeweler.com for additional details.

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