Jewelry Information Center (JIC) is generating consumer excitement for fine jewelry through nationwide television appearance. JIC spokespersons Amanda Gizzi and Helena Krodel are offering “Gifts That Give Back” as part of a multi-city satellite media tour to be conducted in the first week of December.
“This season, the top jewelry gifts are those that give back,” said Krodel. “By selecting jewelry that directly benefits nationally recognized charities, consumers have another great reason to give jewelry.”
Gizzi showcased several Couture Exhibitors work in her tour including:
• Alex Woo
“Honey Bee” pendant in gold or silver.
How it gives back: Ten percent of the proceeds benefit research to determine why honey bee colonies have died.
• Simmons Jewelry Co.
Malachite and rough diamond “Green” bracelet, designed by Russell Simmons.
How it gives back: A percentage of the profits will go to support the Diamond Empowerment Fund (D.E.F.), a non-profit international organization with the mission of supporting education initiatives for disadvantaged people in African nations, where diamonds are a natural resource.
• Todd Reed for Ruff&Cut
“Boulder” solitaire drop earrings with rough diamonds set in certified and recycled 18-karat gold.
How it gives back: Ruff&Cut donates 10 percent from each sale and a portion of company profits to
non-profit organizations that work to improve conditions in mining communities, particularly for women and children.