The September fashion magazines have arrived! Hitting the
desks in the middle of the August slow-down (when it seems as if everyone is
checking out), stylists, editors, buyers, and consumers are perking up, taking
notice, and getting down to study all of the fashions and trends packed into
these massive issues. These bone-breakers are upwards of 4 pounds, and contain
all of the brands that will be in fashion for the coming season and beyond.
Couture brands received serious overage, adding their
own heft to these already weighty issues. Couture jewelers have many many
mentions, placements, as well as a few features in some of the most influential
magazines, including Vogue, W Magazine, and InStyle.
In W, Couture
designer Milus was included in a
piece about new watch trends, with Milus’s rose gold and diamond watch with mother-of-pearl
face tagged as a "chic design." Also in W‘s "Accessories Flash," necklace trends were illustrated
with three Couture designers Melissa Joy
Manning, Andrea Fohrman, and Jude Frances. Additionally, Monic Rich Kosann’s keep-sake necklaces
and home items were highlighted.
As if all that weren’t enough, InStyle was absolutely brimming with Couture designers. It seems as
if writers and editors have Couture at the top of their lists for jewelry placements.
Some of the designers included in InStyle
were David Yurman, Stephen Dweck, Stephen Webster, and Philip
Stein Teslar. Designer Robert Less
Morris‘s designs were featured in a profile on Mary-Kate Olsen’s new fashion
line, Elizabeth and James, to which he contributed.
devoted a whole page to Stephen Webster
in their "Shop it! Jewelry" section.
Also featured was Kimora
Lee Simmons for Hello Kitty in a four page feature, in which she describes
her life-long love of diamonds.
These fashion bibles have a huge impact, and we’re so pleased that Couture designers are making a such a splash this season!