Couture Musings

Revving up the retail ‘slowdown’

Now that President Bush has announced that the United States is not in or headed for a recession but simply in the midst of a slowdown, what upcoming events and holidays can jewelry retailers count on to rev up sales (whether you believe Bush or not)?

Springtime: When the season changes, even budget-conscious consumers can’t resist new fashion trends in clothing and accessories. So now’s the time to push those cocktail rings, bangles and statement necklaces.

St. Patrick’s Day: Since nature-inspired motifs remain on the list of current jewelry trends, emerald-green four-leaf-clover pendants and charms are perfect items to promote through Monday, March 17, the actual date of this luck-themed holiday.

Tax season: This year, taxpayers will have a little extra in their return thanks to the government’s economic stimulus plan. Although surveys have indicated that many will spend the money on bills, put it in savings or purchase a necessity, you can still count on those whose good intentions will fall to the wayside.

Prom: There’s been plenty of talk about tiaras lately. While your average prom queen won’t be in the market for a diamond-encrusted one, sparkling crystals will suit her just fine. Of course, charm bracelets, pendants and dangling earrings are must-have prom dress accessories.

Mother’s Day/Father’s Day: Jewelry will be one of the top gifts for Mother’s Day (Sunday, May 11), but this year, recent trends in men’s jewelry might drive sales for Father’s Day (Sunday, June 15) as well.

~Tamera Adams

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